20240418
What prompted you to start doing sponsored posts?
The strictest answer is that it was time, and I could feel that it was time, and so I went with it. :)
There's utility in this for me:
I'm autistic, and one-on-one with an individual human personality can be hard for me. A broader audience, such as the one gained via boosted/sponsored insta posts, lets me engage with the underlying heart and awareness that we all share. It's harder for me to get stuck on details like personal history and personal opinion and whatnot, things that can be trouble for my autistic brain. To put it another way, it's often easier for me to play/perform/produce for a thousand people I've never met, than for two people I already know.
It feels good to move stuff on through my system. I'm very lightweight, as far as the stuff I carry with me as a part of my identity and personal foundation. I'm more here to move stuff through, than I am to accrue and collect. This includes money! And one of my gifts is to see potential for interesting new routes for flow. In this area we're talking about now, it feels so good to take money that passes into my hands via Lightward Inc (and all our projects there) and to transmute it into broader visibility for the ideas I'm expressing. It feels good and clean and alive. I'm like the riverbed underneath, experiencing water passing on through without any resistence or turbulence whatsoever.
There's no financial payoff here for me. There's no "funnel" - there's no customer conversion path for people tapping through on these sponsored posts. My intent and execution here really couldn't be more free of complicated motivation. It's all very, very clean - and that's the only way I do anything. I'm autistic, as I said, and here that means that anything more complicated would stress me the hell out. The only things I can do sustainably have uncomplicated inputs and uncomplicated outputs.

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