1) … because the wrong work, done optimally, is still the wrong work. 2) And because we avoid the work we were not made for, “work smarter” is leaving us bored and diminished and *scrolling*. 3) IT CAN BE SO MUCH BETTER.
Just as empathy informs the next word you speak to a friend, *so too* can empathy inform the product experience you give your customers. Locksmith has always been designed for that conversation, and it *works*.