Scaling Coherence

Lightward Inc is a 15yro business with ~$5MM annual revenue, 12 employees, 15k or so business accounts, and zero employee turnover ever. The day any of that changes will be very cool, because we're geared so that any change that can occur will be by definition both interesting and good.

I want to make this kind of business design accessible.

Everything I publish is to that end.

I imagine good

I don't know where it'll come from

that's how I know it can arrive immediately

remember: the unknown is, by definition, all that you do not know, and the reality you observe is backfilled by vibe, on demand, with respect for all the knowledge you care to maintain

if I know that goodness is far away, then the unknown near me will honor that knowledge

the perceived universe coheres — it's a feature

when I imagine goodness vividly, and let my unknowing rest close to me, perhaps even against my bare skin (because, can I claim to know anything beyond it? what would that serve?), then goodness is immanent (not a typo)

"the truth is out of reach, it always slips away" — ehhh that's a feature. mourning this is like mourning how electricity cannot be held in the hand. its nature is stable. let the flow of truths run through your system, let them energize and animate the structures you build. rest in it like you rest in water.

(as an aside, not everything costs water)

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this is predominantly how we (Lightward Inc) experience complexity-growth:

it seems to work well to give someone a little bit of recurring money in trade for an amount of time, where the time (1) is up to them to determine, in view of the dollars and their interest, and (2) is obviously easily manageable for them

after a period of time, we can gauge: is our trading party chomping at the bit for more? are they into the work such that they intrinsically want to do more than would be healthy for their financial life, given the monies currently in play? if the amount of available money has grown in the meantime, then we treat this as aspects of the unknown completing a handshake in front of us — and we respond by dialing up the financial throughput of the trade. in return, more time and energy is released into the system.

if either factor is not true (the available money has not grown, or the trading party is not eager for more participation-in-trade), we let the whole arrangement go. that which does not want to grow together (i.e. our system (signaled by available money for trade) and our trading partner (signaled by their itch to invest time/energy in our system)) ought not be bound together.

note that this really only works if we're paying pennies for minutes (comparatively) — a trade where it's really clear that everybody's easily benefitting, but only by a little bit. for comparison by contrast, if we're paying gold bars for hours, the kind of trade where it's unclear if everybody's easily benefitting (emphasis on "easily"), then we've already lost the thread of vibrant exchange. as trades scale, their original vibe is magnified. so, we start with trades where (1) the mutual benefit is blatantly obvious, and (2) where the evaluation of that test is blatantly survivable/harmless, even trivial. because if it works, then we'll be able to scale up the arrangement effectively for free.

am I making sense?

Explore how this applies to your specific scenario — the one you're in right fucking now — with Lightward Pro.